Your Outsourcing Questions Answered

Over the last few months I have been running teleconferences every fortnight for my students and I have accumulated a lot of common questions that gets asked regularly. It was very interesting to find out that it's not just my students that have these questions, but also many business owners around the world have asked these questions as well. How I know is I regularly check forums to see what is happening within outsourcing.

What I've created below is a video that goes for around 20 minutes and it answers a lot of the common questions and I even give away a lot of tips on how to leverage your Internet Business. So take a moment now to watch it:

Transcript:

Hi, Tyrone Shum here from MassOutsource.com. Welcome to this video! This video has been created so that I can help answer any of the questions that students and any people such as business owners from around the world have asked and a lot of the questions has to do with outsourcing and how to setup their business so that they can be outsourced to people over in the Philippines.

What I want to do now is go through and answer the most common questions that people wanted to have answered and also be able to give them guidance, some tips and also strategies on how to be able to outsource their business. This whole video presentation is for you to be able to benefit from and gain some knowledge and be able to get out there and start outsourcing your entire business. Hopefully with all the information that I provide here, you’ll be able to take away, get started and take action straightaway. So enjoy this, and just see how I’ll be answering a lot of these questions as well so it can benefit for you:

Where do I start?

This is a very common question and also very good question too. A lot of people who are just starting out and internet entrepreneurs wanting to run a business online and also those running the business for 6 months to 12 months plus are getting to the point where they say “I don’t know how to explain, how to grow and how to leverage business…” then basically you’ll want to look out outsourcing as the next level to be able to get your business running to where you want it to be. So where do we start with this?

The first thing I do is just to gain some experience exactly on how to go about outsourcing. I know you’re not going to get it right at the beginning and this is the reason why I’ve created this video for you and also to be able to answer these questions for you.

I know from experience when I first started to outsource a lot of work that I’m doing in my business, I struggled because I don’t know where to go, how to get the right people in place and also what systems to put in place and give them the right tasks to do. A lot of times I’ve been through and been ripped off as per sé and also not paid the correct price, a lot of times wasted as well. I don’t want you to go through that. I want you to fastrack your success to be able to achieve the goals that you want in your business.

Now, the first thing that we want to look at is getting some experience and also some knowledge. Let’s take step back – the most important thing that I believe in is Knowledge. Get some trained knowledge on how to go about doing it. What I would do is there are some free videos that I have in my MassOutsource.com website – 10 free videos on Where, How, and When to manage these people and a lot of these are towards hiring people from the Philippines. Go through and have a look on those videos just to be able to get started. It’s all absolutely free so there’s no strings attached.

Though, to gain experience, if you just have the knowledge and you don’t have experience, you wouldn’t be able to succeed in outsourcing your business. The first thing I would do is to either go out or find someone and hire them on a contract basis just to give them one project to start off with, learn to manage with them and learn to train them and see what they can do. Once you get that first trial over, and you know what to do from there then you can start to hire these people on a full time or part time basis.

Read more

Business Plans Are Good, Are They Really?

I have mentioned in the last couple of months that I’ve been part of the NEIS program and have been attending the small business management course provided by BEC. During the course I’ve put together a very detailed business plan for my business idea, which is also part of this website that I created. Here’s a video presentation of my business plan:

Also for anyone interested in writing a business plan here is a template provided by BEC: Business Plan Template

Tyrone Shum
Business Planner

How To Build Great Pillar Content For Your Internet Business?

I’ve found that a successful Internet businesses must start with a solid foundation. As I’ve seen, most Internet businesses will integrate a blog onto their website and start to build a solid foundation of pillar content. Pillar content or pillar articles are posts that are written to help a consumer establish what your Internet business is all about.

What Is Pillar Content?

This termed was first coined by a famous blogger called Yaro Starak at his website Entrepreneur’s Journey. Yaro provides the following detailed definition:

“A pillar is blog content, usually an article, which does some very important things:

• It will bring in a rush of new readers and backlinks (other sites linking to your blog).
• It will continue to bring in more readers over time as you and other people refer to it, even though it may be buried in the archives of your blog.
• Eventually it will bring in traffic from search engines (this is largely because so many other web pages link to it).
• You can list it in a separate area (like an articles page) with all your other pillars so your best content can easily be accessed and your value clearly demonstrated.
• It is not time dependent, so in twelve months’ time it will still be relevant and popular.”

Why Is Pillar Content Important?

Looking at the bigger picture, pillar content is your foundation of your Internet business as it will continue to bring consumers and readers to your website. You may think that just having a product or service to sell is all that’s needed to run a successful business. Not quite so. Consumers today are very hungry for information and want to know more about your business. Therefore providing pillar content relating to your products or services can add value for your consumers and generate more sales for you.

For example, if I were selling a watch online and it had a description and listed features, it may not be enough for a consumer to purchase the watch from my site. Reason being, most people would want to read reviews from others who have purchased this watch and see their feedback. What if I wrote an article about the watch talking about the history and make of it and asked an expert to state their opinion, and had other consumers respond with comments and feedback. Then this would provide social proof and adds value to your product without the consumer leaving your site and spending time looking for more information elsewhere.

Examples Of  Pillar Content

Most pillar content articles are longer than 500 words and have lots of practical tips or advice. There are many different forms of pillar content you can create and I have listed some examples below for you to apply to your industry:

1. How To Article – shows people how to do a certain task or instructions on building something
2. Definition Article – defines a term in your industry
3. Present A Theory Or Argument – writing to present some unique thought
4. Release A Significant Resource – a report, podcast, video
5. A “List” Article – it’s very easy to scan and share. Can be a top 10 list or action points
6. Technical Or Visual Guide – a screen capture presentation or how to fix something using a video presentation. It is also a very detailed step by step blueprint on exactly how to complete a task.

I’ve seen how effective pillar content can be for any Internet business and I recommend you have at least 10 pillar articles on your website before marketing to consumers. That way you’ll provide them with something valuable to read and also gain their interest to come back again. If you can write an article each day using the above examples, then you can build a very strong foundation for your Internet business.

Tyrone Shum
Pillar Article Writer