Creating The Human Touch With A Live Chat System
June 2, 2009 by Tyrone
Following on from the previous post I said I would share with you what I learnt from Ari Galper’s presentation. If you want to learn how to increase your revenue dramatically with small changes, read Learning From The Best Australian Marketers.
Ari Galper was the next speaker who presented after Siimon Reynolds at the Ultimate Marketing Seminar on Sunday. Ari’s presentation was phenomenal and he presented the concept of “Creating The Human Touch” online. What he noticed when he was selling online was the lack of human interaction, and how people abandoned their purchase because they didn’t have their queries answered on the spot. So Ari introduced us to his Chatwise system that would boost the conversion rates at the time of shopping. Here’s a little background about him before getting into his system:
Ari Galper is the creator of a truth-based sales methodology that uses live chat to create trust with online visitors, triggering significant increases in online sales. His secret method is based on his very popular no-pressure sales approach.
He has been featured on CNN and Business 2.0 Magazine. Virtually every top Internet Marketing millionaire uses his system to boost their sales and he is one of the few world-class marketers who has been allowed to join the legendary direct marketer, Dan Kennedy’s, Private Platinum Mastermind Group.
Universal Events
Ari points out there are two ways to increase your sales from your website. The first is to create a more interactive website by adding the human touch. The second is to plug up the “holes” on your website. I will share with you what I learnt.
Learning From The Best Australian Marketers
June 1, 2009 by Tyrone
Over the weekend I attended a seminar held by Universal Events called The Ultimate Marketing Seminar. It was a three day event and there were a lot of great speakers that presented fantastic content. As this was a free event, I was aware that each presenter would be offering something at the end, and most of their presentation was a long sales letter geared around their products. Nevertheless, I still attended because I heard Brad Fallon, Adam Ginsberg and John Carlton were going to be there and I wanted to see their presentations and meet them in person. Amongst them, I was also introduced to a few other speakers who I have not heard before such as Siimon Reynolds, James Schramko, and Ari Galper. I was very impressed to say the least and also took away some really simple concepts and when applied to the business will increase revenue substantially. This is what I wanted to share so keep reading.
Siimon Reynolds Recession Proof Strategy
Siimon’s presentation really captured me from the start. He gave an excellent opening talking about his plane trip to Australia on how branding and perception plays a vital role in the business. He did present a very cheesy story and you had to be there to see it. If you don’t know who Siimon Reynolds is, here’s a little background on him:
“Regarded as one of the most respected names in marketing, Siimon has lectured nationally to over 30,000 business people and appeared on numerous television and radio shows. He has won almost every major advertising award for creative thinking in the world including the Golden Lion at Cannes and the Grand Prize at the London International Advertising Awards.
Siimon co-founded OMON Ltd when he was just 23. Within four years Omon had won Agency of the Year twice. In 1989 OMON opened in New York and was voted one of New York’s five most creative new agencies by the New York Times. Its clients included Toyota, Phillip Morris and the Trump Organisation. In 1993 Siimon opened Andromeda, which within 2 years won the highest advertising award in the world – the Grand Prix at Cannes. Andromeda, Australia’s only publicly listed advertising agency was bought by John Singleton and Siimon was appointed Executive Director and board member. In 1996 Siimon bought half of VCD, which within one year grew by 500% and won 1997 Advertising Agency of the Year.
Siimon Reynolds was a Director of the Photon Group and Executive Chairman of the Group’s subsidiary, Love Communications from its 1999 establishment until 2007. He continues with the group as a Strategic Creative Advisor and as Chairman of the Photon Foundation which provides pro-bono marketing assistance to selected charities.”
Universal Events and Christopher Howard Training
Siimon said there were only three ways to grow a business:
- Get new customers
- Get your current customers to spend more
- Get your current customers to come back more often
