DAY 7: Understanding The Link Juice Flow
March 12, 2010 by Tyrone
If you haven’t completed day 6 of the SEO course, you can review: DAY 6: Mapping Your Site Structure before starting this post.
“It is a thousand times better to have common sense without education than to have education without common sense.”
- Robert Green Ingersoll -
Understanding links from a SEO point of view
Your ability to design a SEO friendly site comes from your understanding of Link juice flow and how you can leverage its power and compensate its weaknesses.
The lesson today will help you have a better understanding of what is link juice flow and how it works.
Why Link Juice Flow?
In order for your pages to be indexed (yes, remember pages get indexed, not sites), they first need to be crawled.
Using a proper site structure like we learned yesterday in “Day 6: Mapping Your Site Structure ” highly helps and increases your chances to meet this first requirement.
After a page has been crawled, if this one meets the minimum requirements of the search engines, it will be indexed.
In Google a page can be indexed either in the primary index (that is where you want to be) or the supplementary index (for the pages that are relevant enough to be indexed, but don’t have sufficient authority yet to figure in the primary index).
When it comes to link juice, only pages from the primary index in Google can transmit some; that is strictly from a SEO point of view,
backlinks from pages in the supplementary index are worthless.
You can easily identify those pages as they don’t have PR (not PR0 but really no PR).
Link juice is transmitted by links between different pages from the primary index only. Those links can both be internal or external.
You can identify pages from the primary index as they all carry a PageRank score ranging from 0 to 10.
The higher the PageRank, the more link juice each link from that page can transmit.
If you want to read more about PageRank, I invite you to read my old article Understanding Google PageRank.
DAY 2: Building Your Keywords List
March 4, 2010 by Tyrone
If you haven’t completed day 1 of the SEO course, you can review: Analyzing The Viability Of Your Niche before starting this post.
“What is the distance between someone who achieves their goals consistently and those who spend their lives following? The extra mile.”
- Gary Ryan Blair -
It’s time to get the keywords that go with your Niche!
Keywords are at the core of your entire SEO strategy.
No matter how much money or how much time you have on your hand, if you really want to get noticed in the search engines through organic search results (non-paid listings), then you owe it to yourself to have the right keywords.
Selecting good keywords for which you should optimize your site is the result of many different steps.
Without the shadow of a doubt, the first step consists in build a strong primary keyword list.
2 Keywords List Building Methods
There’s basically 2 ways you can build your keywords list:
- Manually for free (except for the time spent)
- Automatically with paid software or tool.
Honestly, which one is the right one for you depends of your involvement online I would say.
If you are only producing a few pages here and there from time to time, you may just do well by doing all the work and research yourself.
On the other hand, if you have hundreds or thousands of pages to work with, you’ll love the way professional software can simplify the tasks for you.
Now, even if you go for a paid solution, I strongly recommend you to learn how to do the research manually as this will help you build necessary experience in your keyword analysis to determine which keyword is the one you want to optimize for.
Either way, just remember that when doing online business, time is your most valuable asset, so use it wisely!
Building Your Keyword List Manually
Yesterday in our first lesson “Analyzing the Viability of Your Niche”, we managed to find or refine what our main niche should be.
Today we are going to pursue on this work with building a specific keyword list for our niche.
Yes, it’s true that there’s an almost infinite possible combinations and thousands and thousands of different keywords that we could possibly use to build our keyword list; however, doing the work manually our goal is to optimize our time and effectiveness, so we are only going after the keywords that have volume.
We’ll always have more time to chase after more keywords as time goes, but building the list of our primary keywords that will be used in the basic structure of our site is key for the moment.
How to qualify those keywords is subject to another lesson, today we’ll compile a descent list of keywords.
We are now going to learn how to gather keywords from 3 different sources:
- Google AdWords Keywords Tool.
- Google Wonder Wheel.
- Wordtracker Keyword Tool.
Also, in order to better organize our keyword list work, I strongly suggest you to use a spreadsheet software like Microsoft Excel (or any software alike) and set a template design like this:
Google AdWords Keywords Tool
Ok, so let’s get started with the Google AdWords Keywords Tool we used yesterday to analyze the viability of our niche.
Repeat the same search process as we did yesterday, but this time using your “definite” niche search term.
How To Optimize Your Ecommerce Website For Profit?
May 21, 2009 by Tyrone
In this post I am going to share with you more ways to optimize your e-commerce website. It will follow on from the article: 8 Steps To Achieve Top Rankings For Your E-commerce Business. If you have not read it, I would suggest you take a look now, as it will also help you optimize your content. Combine what I will show you in this post and it will give you a complete overview of how to get your e-commerce website optimized for profit.
Basic Optimizations For Your Pages
Optimize Your Headings
A lot of e-commerce websites do not realise the importance of having a good heading which can be the difference of having your product listed on the search engines to not being found at all. To understand this, I will be showing you how to place your keywords using heading tags that can be easily implemented. Since there are already many articles explaining what the <h1>,<h2> and <h3> tags are, I will let my friend Nicolas Prudhon explain it to you: Did You Get Your Heading Tags All Wrong?.
Our focus will be optimizing the product and category pages within an e-commerce store. Do remember we are trying to optimize your e-commerce store so that more traffic is driven to your products that will lead to a sale. It is not as important to optimize other non-product pages such as your about us and contact us pages. Though I have covered on how to do that in my article: 8 Steps To Achieve Top Rankings For Your E-commerce Business.
Podcast: Nicolas Prudhon Hits 100,000 Viewers
May 7, 2009 by Tyrone
Press play to begin streaming the audio or right click the text link and choose save as or save link.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Download the MP3 [ 34 Minutes - 25 MB]
Thousands Of Viewers Within 3 Months
Nicolas, who provides SEO help on his blog at Nicolas Prudhon dot com came to my attention a couple of weeks ago.
I asked Nicolas to do an interview with me because I saw that he had attracted a huge readership in a short period of time. After three months of starting his blog he already had 100,000 viewers and I wanted to find out how he did it.
Lucky Draw Contest: $1,500 Customised Blog Design
April 2, 2009 by Tyrone
For the month of April, Internet Business Path dot com and eBlogProfits will be giving away a customised blog design website with web hosting and a domain name. This package is valued at $1,500 and it will be given away to one lucky reader.
What Do You Get?
- A unique design, crafted to meet your individual needs and the unique nature of your blog.
- Free installation of a blogging platform (Wordpress)
- Free hosting service for 12 months
- A Search Engine Optimised (SEO) blog
- Installation of up to 10 widgets
- Includes up to 10 email addresses
If you are interested in starting your own blog, want to transfer your existing blog from another website, or would like to have your blog redesigned, then you need to enter this contest!
How To Enter To Win?
The great thing about this contest is how easy it is to enter. You earn one entry by simply filling the form below and opting into our newsletter. It’s easy, right? But there’s more! You can earn five more entries if you blog about this contest and link to this post using the following keywords:
- Blog Design
- Customised Blog
- Profitable Blog Design
Have your post send a trackback and you’re in! If the trackback doesn’t work, then enter the URL in the comments.
We will be accepting entries between now and midnight April 30th. The winner will be drawn the following Thursday at 12pm (AEST) and announced on this site. Good luck and enter now!
Tyrone Shum
Wishing Everyone Good Luck!
