DAY 7: Understanding The Link Juice Flow
March 12, 2010 by Tyrone
If you haven’t completed day 6 of the SEO course, you can review: DAY 6: Mapping Your Site Structure before starting this post.
“It is a thousand times better to have common sense without education than to have education without common sense.”
- Robert Green Ingersoll -
Understanding links from a SEO point of view
Your ability to design a SEO friendly site comes from your understanding of Link juice flow and how you can leverage its power and compensate its weaknesses.
The lesson today will help you have a better understanding of what is link juice flow and how it works.
Why Link Juice Flow?
In order for your pages to be indexed (yes, remember pages get indexed, not sites), they first need to be crawled.
Using a proper site structure like we learned yesterday in “Day 6: Mapping Your Site Structure ” highly helps and increases your chances to meet this first requirement.
After a page has been crawled, if this one meets the minimum requirements of the search engines, it will be indexed.
In Google a page can be indexed either in the primary index (that is where you want to be) or the supplementary index (for the pages that are relevant enough to be indexed, but don’t have sufficient authority yet to figure in the primary index).
When it comes to link juice, only pages from the primary index in Google can transmit some; that is strictly from a SEO point of view,
backlinks from pages in the supplementary index are worthless.
You can easily identify those pages as they don’t have PR (not PR0 but really no PR).
Link juice is transmitted by links between different pages from the primary index only. Those links can both be internal or external.
You can identify pages from the primary index as they all carry a PageRank score ranging from 0 to 10.
The higher the PageRank, the more link juice each link from that page can transmit.
If you want to read more about PageRank, I invite you to read my old article Understanding Google PageRank.
Internet Businesses Can Yield The Best Return
March 6, 2009 by Tyrone
Yesterday I had lunch with a group leader from my church and we discussed about how the “financial crisis” had affected most businesses around the world. He worked in a leading Telecommunications company and told me there were a few people being made redundant and their overall company sales had dropped. I gave my point of view and partially disagreed as some businesses were not affected as such. Some businesses that I believe are not affected are general medical professions, such as doctors, dentists, optometrists, etc, supermarket chains, such as Woolworths, Coles and IGA. I believe these businesses were least affected because they sell and offer services that people all need to stay alive and keep well. And here’s the but, Internet businesses continue to thrive as well. I believe there are a few reasons why they continue to grow and buck the trend:
Low Overheads Keeps The Bottom Line Healthy
The beauty of running an Internet business is not having overhead costs which may include an office, staff, and other expenses when running a brick and mortar business. You can run your Internet business from almost anywhere in the world as long as you have a reliable Internet connection. For the last 3 years I’ve been running my Internet business from home and the costs I normal incur are mostly from my electricity and internet bills. I do hire contractors from time to time to help with administration tasks but they are done virtually and not at my home. When you compare the cost of having a lease for an office to working from a room in your own home, you can save yourself at least a couple of hundred dollars in rent per week. This can amount to $10,000 a year which could be ploughed back into building your Internet business or even paying for a business trip overseas. Bottom line is, an Internet businesses will keep you healthy and less stressed when you see more money coming in than going out.
Money Is Created And Not Tied Up In Inventory
A majority of Internet businesses are information product based. They sell advertising, eBooks, membership sites and much more. Now the secret behind all this is, it doesn’t even cost them a cent to hold any stock. Could you can imagine an Internet business that generates positive cash flow from the interaction of an online community? It happens every minute as we speak. An example is when an Internet marketer has an idea to share. He or she will publish an eBook and sell it online to a hungry list of buyers, which generates instant cash profits. This is a very simple idea and there are many other ways to create money using information products. Even for a worse case scenario the book doesn’t sell, what have they lost? Nothing except for a bit of time they used to write the book and it doesn’t affect their business.
Can Receive Money In Different Currencies From Around The World
An Internet business starts to become a foreign exchange bank when they receive money from buyers across the globe. By having the ability to receive foreign currency using services such as Paypal, you open your Internet business to broader markets allowing you to trade in different countries all from your website. For example, if you live in Australia and charge your services and products in US dollars, you can be making quite a nice profit in these current economic conditions and also have your expenses paid in Australian dollars.
Overall, I see Internet businesses to be one of the best ways to yield a higher return rather than leaving your money in the bank or having it sit in the current share market. Have you considered investing your time into running an Internet business? If not I recommend looking into Internet business opportunities that will help you achieve great financial freedom.
Tyrone Shum
Internet Business Owner
