How To Setup An Ecommerce Internet Business Website?

Lately I’ve been reading through some e-commerce forums and I have noticed a lot of beginners asking the same questions. Just like myself, I once was a beginner in starting an e-commerce business and with time and experience I have gained a greater understanding of what is involved. In many ways I wish I had someone there who could show me a simple “how to” setup a successful e-commerce business, which would have saved a lot of the countless hours. Luckily for you, you won’t need to spend more time trying to search the information as I am going to give you a step by step guide on how to setup your own e-commerce website over a course spanning a few weeks. I will link everything back to this post when this course is finished.

Firstly, the assumption I am going to make is that you are looking to install an open source software. The one I recommend is Magento Commerce, which is an extremely powerful platform to use for any e-commerce business. If you want to see why I recommend this software, please read my review: Magento Commerce Review.

Here is an outline of what you will learn:

1. Choosing your e-commerce business domain name
2. Finding a reliable hosting service to host your e-commerce website
3. Setup your domain name to redirect to your hosting provider
4. Preparing your site for a pre-launch
5. Uploading and installing Magento Commerce on the hosting server
6. Setup your email servers using Gmail
7. Configure Magento Commerce with SEO optimization add-on
8. Which pages to include on your e-commerce website – about us, contact us, privacy policies, shipping and returns policy, etc.
9. Uploading your products images and descriptions to appeal to your customers
10. Launching your e-commerce website

By the end of this course you will be able to setup your own e-commerce website and start to see profits. If there is anything that I may not have covered, please leave your comments below and I’ll add it to this course. Any feedback is appreciated.

Tyrone Shum
E-commerce Resource Guide

Zen Cart Review – The Pros And Cons Of ZenCart

Over the last four years of running my Internet business I have been very fortunate to use a very robust and reliable system called Zen Cart. All of my transactions are processed electronically through this platform and my business has been streamlined because of this. This is a biased review, and the only system I continue to use today. Though I will be upfront and say that Zen Cart is not perfect and I am always on the look out to find better systems such as Magento Commerce. I will be reviewing that shortly as well, so stay tuned. Also if you would like to see a couple of the websites I have developed using Zencart visit DBV.com.au and AsianGroceryShop.com.

An Overview Of Zen Cart

Zen Cart is an online software designed solely for e-commerce businesses. It uses PHP, MySQL and is an open source project that was developed by a community of shop owners, programmers, designers, and consultants who just wanted a simple e-commerce solution. Being open source like Wordpress, the software is free for anyone to use and it allows anyone to modify, develop and distribute. If you would like more information and details about Zen Cart, visit their tutorial section and read their about FAQ.

As of the date I write this review I am basing my experience on version 1.38a of Zen Cart. There was an announcement made in December 2008 for the release of version 2.0 and if you would like to know more about what is happening in the upcoming version, please read the Coming Soon: Zencart 2.0. For now, you can continue below to read my review on the Zen Cart system.

Installation Of Zen Cart
Most hosting companies offer Simple Scripts or Fantastico, which are application installers to help install Zen Cart. I would recommend using them as it saves time and also the hassle of setting up databases yourself. Zen Cart is one of the standard shopping carts available for installation so it should be a breeze to install. If you decide to go through and install Zen Cart yourself then you will need to read the instructions provided and it will take some time to get through. I would only recommend this route if you have a strong knowledge in PHP and MySQL as it will require you to edit some files and utilise FTP tools. You can download Zen Cart here

The Pros Of Zen Cart

Zen Cart Is A Free Bundled With Addons Available
Zen Cart is a great online software and best of all it is free. Since it’s inception over 5 years ago many developers have created numerous add-ons which can be downloaded and installed onto the Zen Cart system at any time. They are publicly available on the Zen Cart website and gives your e-commerce software extra functionality. You can download add-ons ranging from administrative tools anywhere to adding extra languages.

A Great Product Management System
The key to running any successful e-commerce business is how well you can manage your products. With Zen Cart, you are provided with a wide range of product options such as:

• Allows you to sort your products in categories and sub-categories
• Manage and control your stock levels
• Create attributes for your products, such as colours, sizes, and much more
• The ability to create products in bulk using the Easy Populate add-on
• Create specials and featured products
• Write reviews for each product

Each option can be activated when you need it or turned off. Zen Cart’s product management system is by far the most comprehensive system I have used to date and everything is at your finger tips as it is all linked to your orders and customers.

A Wide Range Of Free And Paid Templates Available
Most Internet businesses usually want a customised website and want different features to show their customers, which is why Zen Cart has a wide range of free and paid templates. You will find free basic templates available on the Zen Cart website that can be easily installed changing the colours and layout of your website. If you want more customisation, try some paid templates which start from about $50 and upwards. Here are two sites I recommend: Algozone and Template Monster.

Forum And Community Support Is Good
Unfortunately there is no formal support from Zen Cart or a team hired to handle customer service being a free product. Though there is a strong forum and community that does support and try their best to help. I have posted on their forum many times and got a response quite fast. Most of the answers are found by running a quick search and most of the time they will have a step by step process to fix the problem. I have to admit though it does get a bit technical and if you lack PHP knowledge then I would agree it can be quite frustrating to find a solution.

There is also some documentation available laid out in a Wiki section and FAQ on the Zen Cart website. If you are looking for a detailed manual there is one solely for administrators and it can be downloaded from a PDF file.

If all else fails, then try to find a Zen Cart experienced programmer and pay them to help fix your problem. They won’t cost too much and are very reasonable at what they do. I used a programmer to do some modifications to my website previously and I found them in the forum as well. Simply place a post asking for a programmer and specify what you want done. I am sure you will get people to reply if you pay them.

Export To Major Accounting Softwares Are Available
Currently Zen Cart supports both QuickBooks and MYOB accounting. Though, one module is free and the other does cost. So if you are looking to implement Zen Cart into your Internet business you will want to consider which accounting package to use. Currently there is a free QuickBooks export module that you can download and install available in the Zen Cart Downloads section. Alternatively if you are using MYOB, check out the company that has this export available at Zencart2MYOB.

The Cons Of Zen Cart

Originally when I first started using Zen Cart I was not very impressed by the not so appealing website after the installation. You will you see why:

Not Cosmetically Appealing
As with most of the open source “out of the box solutions”, I knew there were going to be somewhat a lot of customising to be done. What I found at first was the default skin that Zen Cart provided had a lot of “stuff” that were not needed and it made the whole store look a bit cluttered for my liking. Furthermore it was extra work to turn off all the banner advertisements and also to rearrange the boxes to have a simplistic look. I believe there has to be some element of visual appeal for any new user wanting to use Zen Cart as their e-commerce system.

Very Basic Reporting
Most of the basic reports are available which include products viewed, products purchased and customers orders. It lacks more sophisticated reports such as sales by products, profit on each product, profit margins made and so forth. There are additional addons which can be installed but are still not up to scratch. Basically I would not expect in depth analysis of sales, customers and products going through the door. You will need to generate these reports from your accounting software.

Upgrades And Add-On Integrations Are Difficult
This is the big downside of Zen Cart. Once you have installed Zen Cart and made modifications to the software, don’t expect to upgrade for a very long time. In my past experience if you decide to upgrade to the next version, you will basically have to start from the beginning again. The system has not been designed to upgrade without overwriting all your addons and customisations. So if you did any modifications like I have on my websites, I would be very cautious to stick to the existing version. Unlike Wordpress for example, if there are major upgrades or upgrades for add-ons it is a simple click of a mouse and the rest of the system will do the upgrade for you.

I am not saying it is not possible to upgrade, it is just extremely time consuming and a very tedious process. I have upgraded my Zen Cart websites twice from the previous versions of 1.1 to 1.2 and to 1.38a. Each time I have had to do a clean install and migrate all the data to the new version over a very long tedious process. Hopefully when the new version comes out it will eliminate a lot of these issues.

Newsletter And Email Autoresponder Is Not Reliable
I have noticed once your database begins to hit the 1000 customer mark, the email newsletter system and autoresponder facilities begin to show a slower response time. As most hosting companies do not allow for more than 50 emails to be sent out per hour via their mail servers, a majority of the emails do not get sent or are blocked by other mail providers. This begs the question to use other email service providers that will send your emails and guarantee at least a 99% delivery rate. One provider I use and talk about a lot is Aweber and I currently use this to manage my customer email database to send my updates and newsletter through. Unfortunately Zen Cart does not have any addons that are sufficient enough to automatically register a new customer to an email autoresponder and add it to the database. This is a major marketing tool that is missing in Zen Cart that can help Internet businesses grow their online customer database.

Overall Rating On Zen Cart
After using Zen Cart for a few years now I have seen the development and growth of this project. When I first started using Zen Cart it was very basic and I had to do a lot tweaking and personally add code to make it function the way I wanted. This is not ideal if you want a plug and play solution, which is what most e-commerce businesses need. Over time Zen Cart has improved this issue, but has not completely created a plug and play solution just like Wordpress has. I expect the new version of Zen Cart 2.0 will have this ability, as most open source projects begin to migrate to automatic updates rather than manually installing the plugins ourselves.

My rating for Zen Cart is a 7 out of 10 and I would recommend it as a solution to start off with for any small to medium business owners.

Tyrone Shum
Zen Cart User

YAK Shopping Cart Wordpress Plugin Review

Amongst the other e-commerce plugins I have reviewed such eShop and WP e-Commerce, YAK Shopping Cart has come to my attention and the author Jason R Briggs describes the plugin as follows:

YAK is an open source, shopping cart plugin for WordPress. It associates products with weblog entries, so the post ID also becomes the product code. It supports both pages and posts as products, handles different types of product through categories, and provides customisable purchase options (cheque or deposit, basic credit card form, standard PayPal integration, PayPal Payments Pro, and Authorize.net).

Therefore I was interested in testing to see how it would compare to the other plugins I’ve tried. So let’s get straight into the pros and cons of this plugin.

THE PROS

Includes Sales Reports And Graphs
YAK Shopping Cart comes with a Sales Report option under the Tools menu. In comparison to other plugins it is definitely a positive with more reporting available to see sales progress. The reports in this plugin are:

• Best sellers for the year
• Best sellers for the month
• A simple graph to see the sales for the month

A Good Range Of Payment Options Available
YAK Shopping Cart has many payment options readily available and it’s built into the plugin. Unlike other e-commerce plugins which are limited or require you to purchase additional payment gateways, YAK covers a majority of them. This plugin offers:

• Manual Credit Card Processing
• Credit on Accounts Receivable
• Authorize.net
• Paypal and Paypal Pro
• Google Checkout

As long as you have an account with the above payment merchants, it’s not too hard to link your shopping cart to them. Though, I’ve noticed they are still lacking payment options such as cash, cheque / money order and cash on delivery. Also YAK does offer a secure SSL connection for all of the above payments.

THE CONS

Documentation And Help Is Hard To Find
I found the plugin quite easy to install but found it very hard to navigate through YAK’s administration panel. It is partly due to a lack of documentation on how to use this plugin. Without documentation most people would struggle to use YAK and would not find it to be user friendly. Additionally I was very surprised to find I had to pay for a handbook to get the documentation, giving the impression the plugin was designed solely to make money not from usage but documentation. I would have rather paid for a plugin with documentation than be given a plugin that you have to waste time figuring how to use it yourself.

Lack Of Functionality For Products
After setting up a product in a post and linking it to YAK I’ve found it to be really basic and lacking a lot of functionality. There are no fields to insert product images. It was not easy to find the fields for obvious product attributes such as weight and quantity. I felt lost when trying to add products.

Not User Friendly And Lack Of Design On The Front End
As I have mentioned already without documentation a user has to spend time working out how this plugin works. What makes it worst is that each section in YAK’s administration is not self explanatory. At first after installing the plugin I went to find a menu called YAK, but after realising there was nothing there I found it had been added to the Tools menu. It added 3 new links: Orders, Products and Sales Reports. I think the developers at YAK thought I could work out how to use this, but they were wrong. It made more frustrated!

To mention, there is a YAK link under Settings which does allow you to change the options for Basic, Products, Download, Payment, Special, Advanced, Shipping, Promotions. It did alleviate some of my frustration when I found this, but I still couldn’t see much on the front end. As you can see, a very poorly designed plugin and lack of user friendliness on both the front end and administration.

Conclusion
I decided to let this plugin go as I had spent over 3 hours just understanding how the plugin could fit into a Wordpress blog. Overall there is a lack of user-friendliness and without the user manual it is very difficult to work out yourself. For users who want something simple and a shopping cart that works straight away, YAK is definitely not your solution. I would go back to using WP e-Commerce or eShop any day.

My rating for this plugin is 1 out of 5 stars.

Tyrone Shum
e-Commerce Plugin Reviewer