Podcast: Linda Bustos From Get Elastic

June 19, 2009 by Tyrone  

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Linda Bustos The Girl Behind Get Elastic

Today’s interview is with Linda Bustos from Get Elastic. Linda is a wonderful and cheerful blogger who has done an exceptional job to grow Get Elastic’s blog with over 10,000 readers. She provides excellent tips on ecommerce and is an expert media analyst who knows how to engage readers through social media. Linda has also been named one of Vancouver’s Tech Women to Watch, placed #25 of the Top 100 Influential Marketers of the year and was the winner of Marketing Pilgrim’s SEM Scholarship for the article 8 Stupid Things Webmasters Do to Mess Up Their Analytics.

Furthermore, Get Elastic is also recognized by the Wall Street Journal as one of 15 entrepreneur blogs worth reading and ranks on the AdAge Power 150. I wanted to interview Linda because I wanted to find out how she grew the blog starting from a few hundred readers to over 10,000 readers a day in a short space of 2 years. Not only does she have a great readership, Linda is a true expert using her blog to market through social media networks.

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Marketing Your E-commerce Business Through Social Media Networks

May 28, 2009 by Tyrone  

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A popular way to generate traffic to your e-commerce business is through social media networks. You can market your e-commerce website through places such as Digg.com, Twitter.com, Facebook and MySpace. The goal with social network marketing is twofold:

  1. You are trying to enhance your site’s community by establishing outposts on social networking sites so people who share your interests, or are interested in your products and services, find you and your site.
  2. Getting involved in social networking multiplies the number of places that your site and your products can be found by search engines, which is critically important to the success of your e-commerce business.

How To Leverage Social Media Networks To Our Advantage?

Simply, we are trying to spread the word about your e-commerce business. You can take your product reviews or blog posts and spread them as far as possible online enlisting the help of these sites. It’s important to make sure the content you’re promoting is interesting and helpful to the audience you’re trying to reach. Remember, people like to do business with their friends if they’ve never met you offline. By being reasonable and participating in social networking, you’ll expand your credibility and potential customer base in many important and helpful ways.

It’s also important to recognize that these social media outlets were designed to serve as conversation platforms, and not as overt marketing channels. Sending messages that are overly promotional or commercial is often compared to shouting at a party where everyone else is chatting quietly, and the backlash can overwhelm the benefits of participation. As an ecommerce business owner I recommend taking a couple of weeks to monitor the various sites to get a sense of the patterns and informal rules before posting anything.

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Free Report: Make Money From The New Internet

January 16, 2009 by Tyrone  

I’m very excited to let you know that I’ll be giving away this little free report to my RSS subscribers as part of this new website launch.

Why This Report?
I’ve seen so much happening in this changing Internet space that I decided it was time to share my views on the “New Internet”. Since starting my Internet Business back in 2003 as most people know I was involved in Dragonboating, I’ve seen a lot of new technologies help grow my business and I wanted to share it in this report.

Make Money From The New Internet By Tyrone Shum

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Over the course of a couple of months I started compiling together my thoughts and put it into this 24 page report detailing some of the key lessons in “money making” from the New Internet. Hence the report was titled “Make Money From The New Internet”.

This report is not about basic tutorials on the practical aspects like setting up social network accounts or how to set up your blog, etc. It talks more about how these types of New Internet tools help you make money.



What You Will Learn From This Report?

  • What are the “New Internet” tools that Internet businesses use today
  • How blogging can help your Internet Business
  • How social media is a powerful networking tool
  • Why use video, audio and podcasting within your Internet business

How To Download The E-Book
Make Money From The New Internet is free to everyone who subscribes to this blog via my RSS feed.

All you have to do is click the big orange RSS button in the top right or click this link to subscribe -

http://www.internetbusinesspath.com/feed

If don’t know what RSS is please follow the instructions at RSS-Help

Once you have subscribed to my RSS feed you will see something like this at the end of each post:

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Click that download link in your RSS feed and you will be taken to the page where you can download a copy of the book.

I hope you enjoy reading this report as much as I have enjoyed putting it together for you.

If you have any feedback after reading the book, please feel free to leave comments here.

Tyrone Shum
Author