DAY 5: Evaluating Your Keyword Difficulty
March 10, 2010 by Tyrone
If you haven’t completed day 4 of the SEO course, you can review: DAY 4: Grouping Your Keywords before starting this post.
“Success is a science; if you have the conditions, you get the result.”
- Oscar Wilde -
Don’t bite more than you can chew!
This week, we have been working very hard on our keywords, from assessing our niche, building a keyword list, refining this list, grouping and classifying our keywords, there’s one last thing to do with our keywords, and that’s evaluating their difficulty.
Before you start, you want to make sure that you are going to optimize for the right keywords in the right order, or you may just fall into the swarm of sites that are never found on internet.
The truth is that 99% of those pages are no competition whatsoever to you, especially considering how well we already have prepared our keywords already!
Your competition lies with the other people with the same knowledge as you, the people in the “know” about SEO.
Forget about KEI
One of the most popular way people use to evaluate a keyword potential is the Keyword Effectiveness Index (KEI). That’s a huge mistake.
If the core theory of the KEI is correct, its real life application demonstrates that this index is very flawed.
Your “real” competition is not the number of result pages returned by Google during a search query, that’s only the “virtual” competition volume.
SEO 101
Anybody with basic knowledge of SEO is a potential threat to you, so you need to identify those people quickly.
In SEO it’s widely known that having your keyword in your page title is crucial and dramatically increase your chances to rank well in the search engines.
Your first task is then to identify those people, and for this, Google has a command line that makes this task a breeze: allintitle.
Since having your keyword in your page title is one of the most important on-page SEO factor, we must know who are doing so.
In the search field of Google, type the following command:
allintitle: “your keyword”
The number of results returned this time is the number of pages that have your keyword (in this example “nail polish”) in their page title.
Re-open your basic keyword list and add 3 columns:
- All In Title
- All In Anchor
- Difficulty
How To Optimize Your Ecommerce Website For Profit?
May 21, 2009 by Tyrone
In this post I am going to share with you more ways to optimize your e-commerce website. It will follow on from the article: 8 Steps To Achieve Top Rankings For Your E-commerce Business. If you have not read it, I would suggest you take a look now, as it will also help you optimize your content. Combine what I will show you in this post and it will give you a complete overview of how to get your e-commerce website optimized for profit.
Basic Optimizations For Your Pages
Optimize Your Headings
A lot of e-commerce websites do not realise the importance of having a good heading which can be the difference of having your product listed on the search engines to not being found at all. To understand this, I will be showing you how to place your keywords using heading tags that can be easily implemented. Since there are already many articles explaining what the <h1>,<h2> and <h3> tags are, I will let my friend Nicolas Prudhon explain it to you: Did You Get Your Heading Tags All Wrong?.
Our focus will be optimizing the product and category pages within an e-commerce store. Do remember we are trying to optimize your e-commerce store so that more traffic is driven to your products that will lead to a sale. It is not as important to optimize other non-product pages such as your about us and contact us pages. Though I have covered on how to do that in my article: 8 Steps To Achieve Top Rankings For Your E-commerce Business.
Lucky Draw Contest: $1,500 Customised Blog Design
April 2, 2009 by Tyrone
For the month of April, Internet Business Path dot com and eBlogProfits will be giving away a customised blog design website with web hosting and a domain name. This package is valued at $1,500 and it will be given away to one lucky reader.
What Do You Get?
- A unique design, crafted to meet your individual needs and the unique nature of your blog.
- Free installation of a blogging platform (Wordpress)
- Free hosting service for 12 months
- A Search Engine Optimised (SEO) blog
- Installation of up to 10 widgets
- Includes up to 10 email addresses
If you are interested in starting your own blog, want to transfer your existing blog from another website, or would like to have your blog redesigned, then you need to enter this contest!
How To Enter To Win?
The great thing about this contest is how easy it is to enter. You earn one entry by simply filling the form below and opting into our newsletter. It’s easy, right? But there’s more! You can earn five more entries if you blog about this contest and link to this post using the following keywords:
- Blog Design
- Customised Blog
- Profitable Blog Design
Have your post send a trackback and you’re in! If the trackback doesn’t work, then enter the URL in the comments.
We will be accepting entries between now and midnight April 30th. The winner will be drawn the following Thursday at 12pm (AEST) and announced on this site. Good luck and enter now!
Tyrone Shum
Wishing Everyone Good Luck!
