DAY 8: Sculpting Your Site Structure
We are continuing on from DAY 7: Understanding The Link Juice Flow and this is the start of a new week for Day 8 from our series of guest posts.
“Because things are the way they are, things will not stay the way they are.”
- Bertolt Brecht -
It’s time to patch the holes on your site!
Despite the recent buzz about Site sculpting no longer working, I have to tell you that I don’t buy that at all, and decide to share with you what’s site sculpting is all about and how you can implement it on your site.
Even if the situation was to be proven true, it can’t hurt you to learn and how more about it!
Why Should You Sculpt Your Site?
Link juice flowing throughout your site is much like electricity.
The more electricity you have at your disposal, and the more convenient it is for you to use powerful electric appliance that make your everyday life easier.
Now, this doesn’t comes free, there’s a price to pay for this luxury that’s your utility bill each and every month.
Being a person with no sub-standard, I would say that I don’t intent to consume less to reduce my bill, but instead prevent to pay for wasted energy.
Just ask yourself how many electric devices you have in your house that you don’t use, but yet consume electricity, how many power switches do you have turned on, even though you don’t use the equipment?
Well, it’s the same with the link juice on your site.
The more you have flowing on your pages, the more things you can do and the better you do it, and you certainly don’t want to have less.
Now, you worked very hard to acquire that link juice so I do believe that just like electricity you don’t want part of your work going to waste either.
What do you think is happening when the link juice on your site flows onto pages that you don’t want or don’t need to have indexed in the search engines?
Aren’t you wasting some of that precious energy that could be better used on another page?
This is what I’m going to show you today.
Podcast: Josh Hanagarne: World’s Strongest Librarian
August 5, 2009 by Tyrone
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Download the MP3 [ 34 minutes - 23MB ]
Recently I was chatting to a few people in the Blog Mastermind forum that I am part of and I came across an interesting article that Josh wrote. So after reading that article I decided to visit his website The World’s Strongest Librarian, which really intrigued me. Josh has an inspiring story that he shares and I was touched by what he has accomplished. It triggered me to contact him and get an interview so that he could share his story. Let me tell you more about who Josh is..
Josh Hanagarne: World’s Strongest Librarian
He claims to be a nobody and I don’t believe that to be true because he is the World’s Strongest Librarian according to his readers. Josh has had a life long battle with Tourette’s Syndrome, which in itself has it’s challenges and complications. Though, that has not let it get in the way of Josh’s life. His an inspiration because he writes great stories on his blog that encourages and supports others to be better. Additionally he shares how he became the World’s Strong Librarian using strengthening exercises that helped combat Tourette’s Syndrome.
The reason for the interview was two fold. One was to learn more about Josh and his inspiring story and two, he has a popular blog that captures a wide audience of readers. In the interview I asked Josh how he grew his blog and was able to feature a guest post on ProBlogger. Not everyone’s writing suits ProBlogger, so it was a great achievement.
Podcast: Ari Galper Creates The Human Touch
August 3, 2009 by Tyrone
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Download the MP3 [ 22 minutes - 15MB ]
Back in May, I attended the Ultimate Marketing Seminar that was held in Sydney over a weekend. At that event I met an excellent speaker called Ari Galper. He talked about Creating The Human Touch With A Live Chat System and it got me really excited about the benefits of using a system like this. I was very intrigued and decided to email Ari and asked him if he would do an interview with me and share with you his strategy and systems. Therefore this interview came about. Before we get into the interview, let me tell you a little about Ari first..
Ari Galper – Creator Of ChatWise
Ari Galper is a very well known and sought-after international speaker and trainer. When I emailed him to do an interview he was travelling over to the UK to promote his Chatwise system and it wasn’t until a month later when we could do this interview. So his a busy man!
Furthermore, Ari has a decade of experience showing people his breakthrough sales strategies used in global companies such as UPS and QUALCOMM. He also created the sales training program called Unlock The Game™, where this system helps businesses convert more sales online via an online chat system such as Chatwise. It’s one of the most widely used programs with large businesses.
Creating The Human Touch With A Live Chat System
June 2, 2009 by Tyrone
Following on from the previous post I said I would share with you what I learnt from Ari Galper’s presentation. If you want to learn how to increase your revenue dramatically with small changes, read Learning From The Best Australian Marketers.
Ari Galper was the next speaker who presented after Siimon Reynolds at the Ultimate Marketing Seminar on Sunday. Ari’s presentation was phenomenal and he presented the concept of “Creating The Human Touch” online. What he noticed when he was selling online was the lack of human interaction, and how people abandoned their purchase because they didn’t have their queries answered on the spot. So Ari introduced us to his Chatwise system that would boost the conversion rates at the time of shopping. Here’s a little background about him before getting into his system:
Ari Galper is the creator of a truth-based sales methodology that uses live chat to create trust with online visitors, triggering significant increases in online sales. His secret method is based on his very popular no-pressure sales approach.
He has been featured on CNN and Business 2.0 Magazine. Virtually every top Internet Marketing millionaire uses his system to boost their sales and he is one of the few world-class marketers who has been allowed to join the legendary direct marketer, Dan Kennedy’s, Private Platinum Mastermind Group.
Universal Events
Ari points out there are two ways to increase your sales from your website. The first is to create a more interactive website by adding the human touch. The second is to plug up the “holes” on your website. I will share with you what I learnt.
