DAY 5: Evaluating Your Keyword Difficulty
March 10, 2010 by Tyrone
If you haven’t completed day 4 of the SEO course, you can review: DAY 4: Grouping Your Keywords before starting this post.
“Success is a science; if you have the conditions, you get the result.”
- Oscar Wilde -
Don’t bite more than you can chew!
This week, we have been working very hard on our keywords, from assessing our niche, building a keyword list, refining this list, grouping and classifying our keywords, there’s one last thing to do with our keywords, and that’s evaluating their difficulty.
Before you start, you want to make sure that you are going to optimize for the right keywords in the right order, or you may just fall into the swarm of sites that are never found on internet.
The truth is that 99% of those pages are no competition whatsoever to you, especially considering how well we already have prepared our keywords already!
Your competition lies with the other people with the same knowledge as you, the people in the “know” about SEO.
Forget about KEI
One of the most popular way people use to evaluate a keyword potential is the Keyword Effectiveness Index (KEI). That’s a huge mistake.
If the core theory of the KEI is correct, its real life application demonstrates that this index is very flawed.
Your “real” competition is not the number of result pages returned by Google during a search query, that’s only the “virtual” competition volume.
SEO 101
Anybody with basic knowledge of SEO is a potential threat to you, so you need to identify those people quickly.
In SEO it’s widely known that having your keyword in your page title is crucial and dramatically increase your chances to rank well in the search engines.
Your first task is then to identify those people, and for this, Google has a command line that makes this task a breeze: allintitle.
Since having your keyword in your page title is one of the most important on-page SEO factor, we must know who are doing so.
In the search field of Google, type the following command:
allintitle: “your keyword”
The number of results returned this time is the number of pages that have your keyword (in this example “nail polish”) in their page title.
Re-open your basic keyword list and add 3 columns:
- All In Title
- All In Anchor
- Difficulty
Podcast: David Caruso – The PPC Google Expert
June 29, 2009 by Tyrone
Press play to begin streaming the audio or right click the text link and choose save as or save link.
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The PPC Google Expert
David Caruso is a very successful business owner, professional speaker, author and mentor winning numerous awards in the past for his accomplishments. His a Pay Per Click expert on Google Adwords and teaches from the heart about his marketing experiences online. His also written a best selling book called ‘Cheese Pizza’ and it’s delivered in a pizza box, which is also one of his creative marketing strategies that makes him unique.
David sits on the Board of The Small Business Development Corporation of NSW, which is a body that advises the NSW Government on Small Business issues, policies and initiatives. Being on this board, he is able to be a voice for the small business community and provide a wealth of knowledge to help small businesses as well. Therefore his advice is honest and practical.
Podcast: Three Steps To Creating Your Membership Site
June 17, 2009 by Tyrone
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Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Download the MP3 [ 39 Minutes - 28 MB]
If you haven’t read the previous post, you need to read Our Internet Secrets: How To Create Membership Sites. This podcast continues on and shows you how to create your own membership site that has helped Andrew and Daryl Grant make over $500,000 a year alone.
How To Create Your Membership Site In Three Steps
Today, our podcast is with my good friend Adam Lever from Big Screen Promotions. We both met each other at an event a few weeks ago and teamed up to bring to you some very special podcasts on topics to help you profit from your Internet business. In the upcoming weeks we will be doing regular weekly talks and sharing with you lots of detailed information on how to profit from your Internet business.
Adam Lever and Tyrone Shum
8 Tips To Optimize Your Category Pages
June 11, 2009 by Tyrone
Today’s video is about optimizing your category products page within your ecommerce business. This is a key component for any ecommerce website and it can make the difference to every sale.
Here are some points that you will take away from this video:
- Allow a customer to auto return after “Adding to Cart”
- Display out-of-stock items separately
- Include an “Add to Cart” button on you category listing page
- Have a sort by option
- Highlight new & sale products
- Show “real life” photos
- Include a search function – Google search
- Make your product images clickable
Tyrone Shum
Category Optimizer
How To Convert More Sales From Your Landing Page
June 4, 2009 by Tyrone
Landing pages are usually the first point of contact a visitor reaches. On average you have between 5 – 7 seconds to capture a visitors attention and if they can’t find what they want, they move onto the next website. This is why it is very crucial to be aware of what visitors are looking for. Let’s firstly establish what landing pages are and how they affect your ecommerce business. Then we will look at 5 effective ways to improve your landing pages and lastly you have to test and monitor your results.
What Are Landing Pages?
Copyblogger has a great description of what a landing page is:
A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. Think of a golf course… a landing page is the putting green that you drive the ball (prospect) to. Once on the green, the goal is to get the ball into the hole. Likewise, the goal of the copy and design of a landing page is to get the prospect to take your desired action.
So where does the landing page fit into your ecommerce store? If you are either doing some form of advertising and driving a campaign to a particular product, then your product page would become your landing page. Alternatively if you have optimised your ecommerce website and getting traffic from search engines then either the front page of your store or some product in your store becomes a landing page. No matter where the traffic comes from, our goal is to make sure each page in your ecommerce store is effective for a visitor to either:
- Leave their details for us to followup with them. (Via a newsletter or contact page)
- A call to action to purchase a product from your store.
Let’s take a look at a few effective ways to improve your landing pages..
Till...
