Internet Businesses Can Yield The Best Return

Yesterday I had lunch with a group leader from my church and we discussed about how the “financial crisis” had affected most businesses around the world. He worked in a leading Telecommunications company and told me there were a few people being made redundant and their overall company sales had dropped. I gave my point of view and partially disagreed as some businesses were not affected as such. Some businesses that I believe are not affected are general medical professions, such as doctors, dentists, optometrists, etc, supermarket chains, such as Woolworths, Coles and IGA. I believe these businesses were least affected because they sell and offer services that people all need to stay alive and keep well. And here’s the but, Internet businesses continue to thrive as well. I believe there are a few reasons why they continue to grow and buck the trend:

Low Overheads Keeps The Bottom Line Healthy
The beauty of running an Internet business is not having overhead costs which may include an office, staff, and other expenses when running a brick and mortar business. You can run your Internet business from almost anywhere in the world as long as you have a reliable Internet connection. For the last 3 years I’ve been running my Internet business from home and the costs I normal incur are mostly from my electricity and internet bills. I do hire contractors from time to time to help with administration tasks but they are done virtually and not at my home. When you compare the cost of having a lease for an office to working from a room in your own home, you can save yourself at least a couple of hundred dollars in rent per week. This can amount to $10,000 a year which could be ploughed back into building your Internet business or even paying for a business trip overseas. Bottom line is, an Internet businesses will keep you healthy and less stressed when you see more money coming in than going out.

Money Is Created And Not Tied Up In Inventory
A majority of Internet businesses are information product based. They sell advertising, eBooks, membership sites and much more. Now the secret behind all this is, it doesn’t even cost them a cent to hold any stock. Could you can imagine an Internet business that generates positive cash flow from the interaction of an online community? It happens every minute as we speak. An example is when an Internet marketer has an idea to share. He or she will publish an eBook and sell it online to a hungry list of buyers, which generates instant cash profits. This is a very simple idea and there are many other ways to create money using information products. Even for a worse case scenario the book doesn’t sell, what have they lost? Nothing except for a bit of time they used to write the book and it doesn’t affect their business.

Can Receive Money In Different Currencies From Around The World
An Internet business starts to become a foreign exchange bank when they receive money from buyers across the globe. By having the ability to receive foreign currency using services such as Paypal, you open your Internet business to broader markets allowing you to trade in different countries all from your website. For example, if you live in Australia and charge your services and products in US dollars, you can be making quite a nice profit in these current economic conditions and also have your expenses paid in Australian dollars.

Overall, I see Internet businesses to be one of the best ways to yield a higher return rather than leaving your money in the bank or having it sit in the current share market. Have you considered investing your time into running an Internet business? If not I recommend looking into Internet business opportunities that will help you achieve great financial freedom.

Tyrone Shum
Internet Business Owner

12 Sales Effective Marketing Tips

MARKETING YOUR INTERNET BUSINESS may already be your strength, or you are struggling and just getting by. No matter how your business is performing everyone can benefit by exploring some low cost marketing opportunities that will help grow your business. You don’t have to spend loads of money on advertising, it just requires some creativity and planning. Furthermore, not only does it add more dollars to your bottom line in money not spent on advertising it can also boost your confidence. Here are 12 tips for you to implement into your Internet business.

12 sales effective / low cost marketing tips:

1. Press Release – send a story about yourself relating to your business via email to a newspaper or magazine relevant to your industry. A story will increase your businesses public awareness and credibility and it is free marketing for you as well. Don’t forget to include  a professionally taken photo of yourself.
2. Send Email – contact your existing clients and offer them something via email to entice to visit your website.
3. Public Speaking – offer a presentation at your local service club like Rotary or Leagues and ask if they would be interested in allowing you to present a subject of interest. Don’t do a sale pitch, offer something to people that will be of value and record the session to use for later public broadcasts. You can also use this in your credentials to show people you have spoken in public and is good for press releases as well.
4. Keyword Marketing - not enough businesses use this method and it’s low cost as long as you set your target and budget correctly. You can buy keywords relating to your business from as little as 5c per word. Be really specific and make sure your target audience sees your advertisement.
5. Post Advertisement On Noticeboard - your local shopping centre, schools, universities will have noticeboards for you to post up notices and advertisements. Use them and take advantage of them because many people still read noticeboard and give them an incentive to call (maybe include a tear off at the bottom of your notice).
6. Networking – join a business club or a forum in your area sharing the same interest. Attend these events regularly and swap business cards.
7. Setup A Stall – sometimes just setting up a store at your local fair or market creates brand awareness for your business and is a great opportunity to talk to people in the community and hand out brochures to offer your products or services.
8. Cross-Promote – contact other businesses that offer complimentary services or products to yours and work out a co-operative marketing strategy to promote together. It’s a win-win to help each other out.
9. Promote On Your Car – A very cost effective way if you drive around a lot. You can purchase magnetic signs to stick on your car with your business details. You will definitely get people looking because not enough people do it.
10. Give Away Vouchers – When a consumer purchases your product or service give them a discount voucher for their next purchase to entice them to come back to spend again.
11. Talk To People – Don’t worry, they’re not going to bite you! Talk to your friends and acquaintances, they will be more than happy to refer your details if you approach them nicely.
12. Write A Guest Post – This is becoming more popular across the Bloggersphere where you offer to write an informative article for other bloggers. They may have readers that you want to attract and they are interested in what you have to say, then it’s a great way to market your Internet business.

Try to implement a couple of these ideas over the month and test your results. The best way to find out if they work is to ask your customers when they contact you, “How did you hear about us?”. This is the best way to measure and learn from your customers as it can help you determine what is working and what is not. It’s all about trial and error to find the best marketing method for your Internet business.

Tyrone Shum
Marketing Tipster