How To Use Press Releases To Gain Exposure For Your Website?
July 20, 2009 by Tyrone
If you want to establish credibility and create brand awareness in the shortest amount of time, utilising the media is a more effective approach than paid advertising. The goal is to get the media to write great stories about your Internet business and yourself using press releases. It allows you and your website to reap the benefits of free exposure, which is considered to be three times more valuable than paid advertising. By having a third party such as a journalist write a story about you, your brand message becomes more credible and effective. Their coverage offers an impartial endorsement that tells their readers you are an honest person, and that your services or products provide substantial value.
Understanding How The Media Works
Our society is very time-poor, and this fight for attention includes our journalists and writers. They have to scan through literally thousands of articles, ideas and proposals a day to pick the best ones that will capture the reader’s attention. If we want to stand out among the thousands of articles a journalist will receive daily, we first need to understand what they are looking for.
Most journalists will ask — where’s the angle or the hook to this story? What is going to appeal to my readers that will make a great story? For example, if the heading of a story reads, “Man takes dog for a walk,” then people will not be interested. But if the heading reads “Man takes flying dog for a walk,” that story will grab the reader’s attention.
Podcast: Alvin Phang From Gathersuccess
June 23, 2009 by Tyrone
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Download the MP3 [ 45 Minutes - 32 MB]
The Atomic Blogger
Today’s interview is with Alvin Phang who is a professional blogger making over $200,000 a year from his blog at GatherSuccess.com. He has successfully turned his hobby into a business, sharing about his life and business experiences through his blog, which now makes him a full time income. Alvin is a very outgoing person and is a sought out speaker who presents regular seminars about Internet marketing throughout Singapore.
I interviewed Alvin so I could find out how he achieved huge success with blogging. What I like about Alvin is how he focuses on the quality of his leads, rather than having thousands of leads that don’t make him any money. This is one of his successful strategies that you will learn in this interview.
Podcast: 15 Year Old Blogger From Teenius
June 15, 2009 by Tyrone
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Download the MP3 [ 10 Minutes - 7 MB]
The 15 Year Old Blogger
Simon Rogers is a 15 year old blogger who I wanted to interview and find out how he started to make money from his blog called Teenius. Simon’s blog came under my radar when his comments on a popular blog provided great value to the community of readers. (That’s also a tip on how to get yourself to stand out).
Around two years ago, Simon was looking to make some money for the summer and a friend showed him how to start making money from proxies, which he will share with you in this Interview. From there he stumbled across blogging which he initially didn’t like. Though, as you will soon find out Simon started to make money from blogging and the rest is history…
Podcast: Gideon Shalwick From Become A Blogger
June 5, 2009 by Tyrone
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Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Download the MP3 [ 33 Minutes - 24 MB]
Entrepreneur: Gideon Shalwick
Today’s interview is with Gideon Shalwick from Become A Blogger. Gideon is an entrepreneur, motivational speaker, author of two books and a problogger expert. His written two successful books called Millionaire Drop-Out Secrets and Truckloads Of Leads which have sold in over 73 countries. He co-authored the famous program, Become A Blogger with Yaro Starak, an excellent program that teaches you how to make money from blogging. Furthermore, Gideon has other excellent websites such as GetYourVideoOnline.com and InternetMarketingWizards.com that deliver valuable content.
I interviewed Gideon to find out how he achieved great success in creating the Become A Blogger program which has generated $20,000+ per month since launching. It has become a six figure income business and a good case study everyone should learn from. I also ask Gideon what is his secret in establishing joint ventures with experts in any market and he shares this in the interview.
How To Convert More Sales From Your Landing Page
June 4, 2009 by Tyrone
Landing pages are usually the first point of contact a visitor reaches. On average you have between 5 – 7 seconds to capture a visitors attention and if they can’t find what they want, they move onto the next website. This is why it is very crucial to be aware of what visitors are looking for. Let’s firstly establish what landing pages are and how they affect your ecommerce business. Then we will look at 5 effective ways to improve your landing pages and lastly you have to test and monitor your results.
What Are Landing Pages?
Copyblogger has a great description of what a landing page is:
A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. Think of a golf course… a landing page is the putting green that you drive the ball (prospect) to. Once on the green, the goal is to get the ball into the hole. Likewise, the goal of the copy and design of a landing page is to get the prospect to take your desired action.
So where does the landing page fit into your ecommerce store? If you are either doing some form of advertising and driving a campaign to a particular product, then your product page would become your landing page. Alternatively if you have optimised your ecommerce website and getting traffic from search engines then either the front page of your store or some product in your store becomes a landing page. No matter where the traffic comes from, our goal is to make sure each page in your ecommerce store is effective for a visitor to either:
- Leave their details for us to followup with them. (Via a newsletter or contact page)
- A call to action to purchase a product from your store.
Let’s take a look at a few effective ways to improve your landing pages..
