Mixing Breakfast With Business

This morning at 7am I went to Chatswood for a business networking breakfast event (and yes it was early for me). I was pleasantly surprised to have breakfast and network with such fantastic and motivated business owners from across the northern part of Sydney. We had a delicious breakfast served at a restaurant called D’Foreigner that provided excellent food and service. Lucy Martin from Juice Plus and a NEIS panel interviewer invited me a couple of weeks ago after my panel interview. I attended as a guest and was very excited to meet other people who were in business as well. 17 people attended the breakfast and everyone had an opportunity to exchange contact information and talk about their business.

What Is the Leads Club?
This breakfast event was not just any ordinary breakfast where business people come along. It was a very organised and systematised approach to helping both members and guests come together to share their businesses and to help each other generate leads. Hence the name the Leads Club.

Over the years I’ve been involved with network marketing and running other people’s businesses and never once have I been invited to an event like this. I’ve attended Toastmasters, local chamber of commerce events and many other networking seminars and this one has been the most effective for me. The first thing that struck me was how smartly organised and upfront they were about this meeting. Graeme Inglis from Smartline, who chaired the meeting today stated at the beginning that “we are here today to talk about our businesses and to provide leads or referrals on to each other“. By saying this at the beginning I felt more comfortable to approach the meeting from a business perspective and be open to share my business without any hesitation, knowing that I will be able to help others and vice versa.

How Can A Leads Club Benefit You?
For me I could see lots of benefits by attending the weekly meetings and becoming part of the club as the service I provide is quite applicable to most businesses. Though, there are some factors to consider and how a club like this may benefit your business:

1. Am I offering a niche product or service that is suitable for local businesses? e.g. I ran a Dragonboat business that sold paddles to Dragonboat club members. Unless you know or are involved in the sport it would be quite challenging to get leads from other local businesses.
2. Can I generate leads faster from other sources? If so, should I still attend?
3. Does this lead generation technique fit into my business plan?

If you are interested in getting more information about the leads club in your local area, visit Leads Club Australia or contact Catherine Lonergan on 0407 899 988 or via email catherine@leadsclubaustralia.com.

Tyrone Shum
Breakfast Marketer

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